“Localization” is a big word in business. It means the tailoring of a product to a particular culture, to tap into a local market, and it’s mentioned in a few of the articles in Beijing Review’s special package on Internet use in China.
　　Localization is what foreign companies such as Google are doing to get into the lucrative Chinese market.
　　It’s a reason for the success of homegrown firms such as Baidu and Bokee.
　　The term could even be applied to the online habits of Chinese people, who use the Internet in their own way.
　　The Internet in China is a different beast than in other countries, subject to more stringent control and yet still in a state of potentially unkempt growth, given the masses of prospective users and the continuing development of Internet users.
　　Of course, many people in China are still struggling for daily subsistence, never mind a high-speed connection and their own blog.
　　But companies are looking ahead, and keeping a local focus.
　　An Internet “Made in China?” Not exactly. But certainly one that is “Made for China.”

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