采訪王曉山的那一天。天氣突變,大風(fēng)。這是入秋后的第一個(gè)冷天,出奇的冷。讓人感到很不適應(yīng)�？諘绲膱@博園還沒有開園,只有零星的工人在進(jìn)行著最后的清掃工作,讓人感覺更冷。大風(fēng),冷,空曠,再來些塵土飛揚(yáng),和嶄新的姹紫嫣紅的園博園很不相稱。
　　電話里,王曉山扯著嗓子喊:“我在北京園呢⋯⋯”似乎,如果他的聲音稍小一些,手機(jī)的信號(hào)就會(huì)被嘶嘶的風(fēng)吹走。
　　
　　終于到了北京園。裹得嚴(yán)嚴(yán)實(shí)實(shí)的王曉山挪動(dòng)著胖乎乎的身軀,熱情地伸出肥厚的手:“你好你好,這個(gè)天讓你們趕過來,辛苦了⋯⋯”其實(shí)辛苦的是他們。據(jù)說,他們的劇組每天5點(diǎn)起床,一直忙到晚上10點(diǎn)。期間,為了一個(gè)鏡頭,一遍遍地拍。演員們必須不厭其煩地走來走去,工作人員們已經(jīng)滿臉疲憊。
　　王曉山一口京片子,但他是濟(jì)南人。說到家鄉(xiāng)時(shí),他還會(huì)來幾句濟(jì)南方言。而這正是他接下園博會(huì)形象片的原因�！皵R在別的城市,我不來。說實(shí)話,我們的活兒多的是,我們還缺活兒?jiǎn)?#8943;⋯”談話中得知,王曉山來自北京電影學(xué)院,平時(shí)在外面拍片,偶爾也在學(xué)校帶帶課。他和張藝謀搭檔拍過著名的《大紅燈籠高高掛》,在圈內(nèi)是個(gè)腕兒。
　　偌大個(gè)山東省,拍個(gè)形象片還要去北京請(qǐng)人?去了北京不請(qǐng)央視,為什么反而請(qǐng)電影學(xué)院的王曉山?形象片重要的地方在于傳播力,為什么舍棄傳播力更為廣泛的電視制作團(tuán)隊(duì)而去請(qǐng)偏重藝術(shù)的電影人?一個(gè)個(gè)疑問在我腦中閃過。
　　問題單刀直入。王曉山的回答簡(jiǎn)單干脆:“我們的路子不一樣。他們注重唯美,我們注重創(chuàng)意,有情節(jié),有故事性�！蓖鯐陨秸f,他們都追求美,但方式不一樣。形象片有了故事性,是他們的特點(diǎn)。在他們的理念中,形象片因此而變得有了活力。
　　然而這一切都需要?jiǎng)?chuàng)意。他們必須在很短的時(shí)間里,拿出超越熟悉這里風(fēng)土人情的同行的創(chuàng)意。他們的創(chuàng)意必須得到公眾的肯定。這是一個(gè)困難的問題,它考量的是一個(gè)團(tuán)隊(duì)的創(chuàng)意力量。
　　王曉山點(diǎn)破他的秘訣:“我的書讀得還是不錯(cuò)的,這些書沒白讀,如今都派上用場(chǎng)了�！边@是一個(gè)傳統(tǒng)的回答,將問題引向制作人的基本功。此外,他說,他擁有一個(gè)非常優(yōu)秀的團(tuán)隊(duì),大家的思考能力都很強(qiáng),且都有很大的閱讀量。這些支撐起了他們的創(chuàng)意。
　　比如,在拍齊魯園的萊蕪園時(shí),他們?cè)佻F(xiàn)了曹劌論戰(zhàn)的情景;在拍濟(jì)南園時(shí),他們的團(tuán)隊(duì)出了一幅對(duì)聯(lián)。上聯(lián):縱橫八萬(wàn)里,下聯(lián):上下五千年,橫批:都在濟(jì)南;在拍北京園時(shí),他設(shè)計(jì)了宮女來回穿梭的情景;再比如,他們讓孔子和現(xiàn)代的時(shí)尚女孩一起跳舞⋯⋯這些都是王曉山的招牌式手法,很符合北京電影學(xué)院的風(fēng)格,而迥異于一般意義上的電視形象片拍攝手法。
　　為了拍好這部片子,王曉山的強(qiáng)大班底里囊括了全國(guó)頂尖的攝影和導(dǎo)演,而他自己則放手一線而做起了“大管家”。“我是搞電影的,但是又懂些經(jīng)濟(jì)學(xué),所以做些外圍的工作比較合適�！焙涂蛻粽勁�,組織演員,租用設(shè)備,都是王曉山的事兒。
　　此外,再加上先進(jìn)的設(shè)備,王曉山的軟硬實(shí)力都得到了保障。“我們用的是世界上最先進(jìn)的攝影儀,在整個(gè)大陸只有三臺(tái),我們把它租來用在這部片子上�！蓖鯐陨秸f,為了保障精益求精,他們要在趕工期的情況下死死摳住每一個(gè)細(xì)節(jié)�！拔覀冃枰�不停地更換演員,經(jīng)常去北京拉演員,拍完后馬上再送回去�！饼嫶蟮呐臄z隊(duì)伍,使他們?cè)谂臄z現(xiàn)場(chǎng)動(dòng)用了16輛車。
　　當(dāng)然,這意味著高昂的費(fèi)用。“拍這部片子,我們每天需要的成本是13.8萬(wàn)元�！睘榱俗非笠粋�(gè)鏡頭,他們動(dòng)用了航拍,又增添了一筆高昂費(fèi)用。但他總能說服相關(guān)領(lǐng)導(dǎo)�！昂玫臇|西就是好的東西,它確實(shí)美,領(lǐng)導(dǎo)覺得花這個(gè)錢值⋯⋯”
　　王曉山說,張建國(guó)市長(zhǎng)在談到這部片子時(shí),定了一個(gè)原則:“要讓大家看了就想來”�，F(xiàn)在看來,他認(rèn)為達(dá)到這個(gè)境界已經(jīng)沒有問題了。而這其中非常重要的一個(gè)原因,王曉山認(rèn)為在于園博園確實(shí)有著不同凡響的魅力。園博園乃至園博會(huì)是山東和其省會(huì)濟(jì)南綜合實(shí)力的釋放。“要想把一個(gè)地方拍得漂亮,首先這個(gè)地方得是一個(gè)好地方,得有這個(gè)基礎(chǔ)。我們都知道,這屆園博會(huì)的園博園綜合了前6屆園博會(huì)園博園的經(jīng)驗(yàn),是中國(guó)目前水平最高的一個(gè)園博園。濟(jì)南能夠在不到9個(gè)月的時(shí)間建成中國(guó)水平最早的園博園,這是一件不得了的事情,是一個(gè)奇跡!”
　　他接著說,濟(jì)南歷史悠久,號(hào)稱“泉城”,且處于南北交通要塞,是一座很有韻味的古城。“家家泉水,戶戶垂楊,一城山色半城湖,這是大家耳熟能詳?shù)氖虑�。但是后來變得�?nèi)斂了,和她的身份很不相稱�！彼�說,“濟(jì)南已經(jīng)壓抑了太久了,現(xiàn)在到了吶喊的時(shí)候了,需要一次吶喊了�！倍�這一聲吶喊,則喊出了一個(gè)驚世園博園。如今,天下園林都來到了濟(jì)南,天下人也都知道濟(jì)南了。
　　和建設(shè)速度驚人的園博園一樣,王曉山的形象片8月27日開拍,9月15日就殺青了。這個(gè)從1985年就開始玩電影的形象片制作人,為自己的家鄉(xiāng),以電影的方式,也進(jìn)行了一次吶喊。
　　
　　On the interview day, it abruptly turned cold and blew a gale. It was the first cold day in this autumn that people cannot adjust themselves to the weather. It was extraordinarily cold, and empty Expo Garden was not open where only odd cleaner were at work. The scene of gale, coldness, emptiness and dancing dust did not match the new and colorful Expo Garden.
　　Wang Xiaoshan raised his voice on the phone, “I am in Beijing Garden.” It seems that if he turned down his voice, the fizzy wind would blow away the signal.
　　When I arrived at Beijing Garden, Wang Xiaoshan, wrapped around by heavy clothes, moved his chubby body towards me and warmly shook his fleshy hand with me and said: “Nice to meet you!It is such a pain that you came here on a cold day”. Actually, it is such a pain that they work on a cold day. It is said that every day they get up at 5 am, and keep working until 10 pm. They filmed each scene for several times. The stardom must move about patiently, while staff was carrying tire on the face.
　　Wang Xiaoshan speaks with heavy Beijing accent. Indeed, he was born in Jinan. When mentioning hometown, he uttered Jinan dialect. This is the reason why he took the task of image film. “If it’s held in any other city, I would not come. To be honest, we have many tasks at hand, it is impossible for us to lack task.” I learned from his words that he graduated from Beijing Movie University, usually direct movies outside, sometimes teach students at college, and direct the film Red Laterns Highly Hang as a partner of Zhang Yimou. Wang Xiaoshan is famous.
　　Why not invite a director in Shandong instead of Beijing? Why they invited Wang Xiaoshan of Beijing Movie University instead of a member of CCTV. As is known to all, broadcasting scale is important to image, why they invited a director emphasizing art instead of a TV production team of larger broadcasting scale? A series of inquiries flashed into my mind.
　　The inquiries are straight. Wang Xiaoshan answered without ado, “We take different roads. They emphasize beauty, while we emphasize creativity, plot and the whole story.” He explained that both of them pursue beauty, but with different modes. Their image film is featured with a story, consequently, the film becomes vigorous.

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