Su Guofeng is president of Fujian New Idea Planning Co. Ltd., one of the top 50 advertising companies in China.Five years ago, the company hired an executive director from Taiwan to bring new ideas to the company’s table. At the cross-Straits advertising and creative industry development seminar held in Fuzhou, Fujian Province, on May 17, 2011, Su’s company signed an agreement with Shih Hsin University in Taiwan to establish a research center for cross-Straits advertising innovation.
　　With extended economic and trade relations between the mainland and Taiwan,cross-Straits ooperation like this is becoming more frequent for players in the cultural and creative ndustries.

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