When Chen Yibo travels abroad to promote Hainan tourism every year,he often has to reveal the existence of the island as if it were a secret: "There is a Hainan Island in China," Chen says.As Division Chief of Marketing and Communications of Hainan Provincial Tourism Bureau (HPTB),it is his responsibility to transform the destina-tion,long popular with holidaying Chinese,into a resort of international repute.

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