China"s e-reader market has been dominated by a single player: Hanvon,known for its Chinese handwriting recognition software. But now, Yeahmore,an up-and-coming e-reader brand developed by Shanghai Yeahmore E-ReadingMedia Co. Ltd. with distribution ties through the Xinhua bookstore chain andother major book retailers, is stepping into the fray. And many other companiesare following suit. Yeahmore CEO Ding Huiwen talked with Beijing Review aboutthe future of China"s expanding e-reader industry. Edited excerpts follow:

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